Bentley
I spent a day with Bentley Motors to find out how they’re walking the talk and acting as a role model for luxury brands to follow.
On first thought, sustainability and luxury seem to stand at polar opposites.
In a number of aspects, they do.
But as shared on the panel with experts from Bentley Motors and IBUKU Studio, luxury brands are not spared from the subject of sustainability, and they can and must co-exist.
Not only are they going carbon neutral and fully electric by 2030, they’re also using textiles made from post-consumer waste and by-products of the food industry in their cars!
Here’s a fun fact for you: 80% of Bentley’s cars manufactured 103 years ago are still rolling on the roads today. That's what I call sustainable design!